VISION

Become a regional Master Developer of Mega Communities (resort / residential / industrial / agricultural) by designing and implementing a world class Master Designed, Developed and Controlled Community Standard, with the aim of redefining Egyptian urban planning, from every aspect of the world’s best international communities and developments.

MISSION

Make our shareholders proud of the company’s standards, reputation, operational and financial performance. Equally, make our stakeholders proud of their association with ERC.

STRATEGY

1. Create a sustainable, scalable, systemized business model that is replicable across multiple sectors and industries
2. Focus on the core competency of integrating critical success elements, while maintaining a lean management team and relying on outsourcing specific tasks to field experts
3. Attract and retain a winning team of dedicated and motivated professionals where their interests are aligned with that of their shareholders
4. Identify for development the most suitable land banks to our Vision promising the highest, most sustainable return to our shareholders;
5. Protect and preserve sub-developer and investor by (a) controlling supply in periods of extraordinary demand, (b) ensuring design guidelines are fair and equitable, (c) ensuring our systems and processes are efficient and effective, and (d) delivering the optimal infrastructure to our projects
6. Calculate the social cost of our developments and systematically give back to the communities surrounding them
7. Protect the environment and natural resources to ensure sustainability